At Trend FZCO we adhere to Trend Group’s tri-value system of Integrity, Imagination and Individuality at the core of our work culture.

  • Integrity – in both personal and professional relationships
  • Adhering to ethical business practices
  • Honoring our commitments to our clients and stakeholders
  • Transparency and sincerity in all our business dealings
  • Accountability and taking ownership of every decision we make
  • Providing genuine value through our products and services
  • Imagination – that drives our actions
  • Constantly searching for “the new” in all spheres (be it products, processes, markets, geographies)
  • Encouraging and implementing original ideas and “out-of-the-box” thinking
  • Being flexible and responsive to change
  • Leveraging knowledge and technology to drive innovation
  • Individuality – a commitment to valuing people
  • Respect for individuals and recognizing their contribution
  • Being fair, offering equal opportunity
  • Encouraging openness and freedom of expression
  • Ensuring prompt response to issues and concerns
  • Empowering and stimulating employees to realize their potential